MSN Video boasts monthly totals of 88 million unique users and 480 million video streams delivered, and Soapbox was responsible for fewer than 5% of MSN Video’s streams, according to CNET.
Microsoft vice president and MSN leader Erik Jorgensen in an e-mail regarding Soapbox:
We have decided to shut down the Soapbox feature. Beginning today, July 21, we will be notifying both our customers and our internal and external partners that on July 29, people will no longer be able to upload videos to Soapbox and on Aug. 31, the service will no longer be available.
Though we’ll be retiring the Soapbox service in its current form, we are committed to user-generated content and our other video offerings through MSN Video. We also plan to add functionality into MSN Video to easily enable bloggers and citizen journalists to upload content to share with our MSN users. Video remains an important and growing area within our overall content strategy.