In a move to help build up its apps available for Windows 8 devices, Microsoft is offering developers a financial incentive to create apps for the Windows app store. For every qualified app that a developer releases in the store, Microsoft will pay them $100 in the form of a Visa gift card.

Developers can earn up to $2,000 each. Here is more from the Microsoft blog: “Publish your app to the Windows Store and/or Windows Phone Store between March 8, 2013 through June 30, 2013. Submit up to 10 published apps per Store and get a $100 Virtual Visa for each one that qualifies.”

Microsoft could use the boost. According to this infographic, published last month, as of January the Microsoft Windows Store only had 40,000 apps, as compared to 700,000 in Google Play and 800,000 in iTunes.