Mike Lazerow, CEO of Buddy Media

Earlier this week I had the opportunity to briefly speak with Mike Lazerow, CEO of Buddy Media. I must disclose that Buddy Media is one of the sponsors of our site. They also are one of the few companies in this space with a proven business model that continues to generate substantial revenue for their company.

Buddy Media focuses on helping brands navigate the social networking and social media space and create an engaging experience for users. This contrasts with typical advertising campaigns outside of social networks which currently offer substantially less interaction. It’s straight-forward and it makes a lot of business sense.

Buddy Media has an impressive client list as you will hear in the podcast. They also recently launched the Buddy Media ad network following a substantial round of funding that we wrote about on this site recently. It’s refreshing to hear from a company like Buddy Media given their legitimate business that consistently generates revenue from the company. Listen to the podcast to hear more!

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.