Under the agreement, Millennial Media will integrate Bango Analytics into its Decktrade self-serve ad marketplace platform. With this integration, Decktrade users can now track the number of unique visitors responding to their mobile ad campaign and glean other campaign statistics to learn what works and what doesn’t. Advertisers can easily add a Bango campaign-tracking link to their campaigns so they can track all sorts of metrics including unique visitors, country, network and device.
Starting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!