Under the agreement, Millennial Media will integrate Bango Analytics into its Decktrade self-serve ad marketplace platform. With this integration, Decktrade users can now track the number of unique visitors responding to their mobile ad campaign and glean other campaign statistics to learn what works and what doesn’t. Advertisers can easily add a Bango campaign-tracking link to their campaigns so they can track all sorts of metrics including unique visitors, country, network and device.
Mediabistro Course In this online course starting May 5, you will discover how to pin your way to a wider audience. You will learn how to create and set up a Pinterest page, create a Pinterest playbook, and appeal to Pinterest users by showcasing your brand in a unique and accessible way. Register today!