Millennial Media Adds Ad Analytics with Bango

Mobile advertising marketplace Millennial Media is giving its partners and customers more ways to track the effectiveness of their campaigns through a partnership with Bango.

bango_visitors.jpgUnder the agreement, Millennial Media will integrate Bango Analytics into its Decktrade self-serve ad marketplace platform. With this integration, Decktrade users can now track the number of unique visitors responding to their mobile ad campaign and glean other campaign statistics to learn what works and what doesn’t. Advertisers can easily add a Bango campaign-tracking link to their campaigns so they can track all sorts of metrics including unique visitors, country, network and device.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!