Under the agreement, Millennial Media will integrate Bango Analytics into its Decktrade self-serve ad marketplace platform. With this integration, Decktrade users can now track the number of unique visitors responding to their mobile ad campaign and glean other campaign statistics to learn what works and what doesn’t. Advertisers can easily add a Bango campaign-tracking link to their campaigns so they can track all sorts of metrics including unique visitors, country, network and device.
Mediabistro Course To say thank you for a great year, we're offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copywriting class taught by an industry veteran to a course on Search and Online Marketing. Hurry - offer expires 12/24! Browse our upcoming courses.