Under the agreement, Millennial Media will integrate Bango Analytics into its Decktrade self-serve ad marketplace platform. With this integration, Decktrade users can now track the number of unique visitors responding to their mobile ad campaign and glean other campaign statistics to learn what works and what doesn’t. Advertisers can easily add a Bango campaign-tracking link to their campaigns so they can track all sorts of metrics including unique visitors, country, network and device.
Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!