You know that friend that takes over your Facebook news feed with photos of the expensive meals they’re eating, the fancy hotels they’re staying in on their fancy vacations, and there all-around awesomeness? We all have a few friends like that and, in a new Facebook campaign, Mitsubishi takes these friends down! Mitsubishi analyzes your Facebook friends, identifies the most pretentious and then runs them over with the 2013 Mitsubishi Outlander Sport…bam!
William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, “For many, social media has become a way to brag or show off. From posting images of expensive meals or wine they’ve had to exotic vacations they’re on, this is an epidemic, and it’s running rampant. This is weird, considering the economic climate we’re in. Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos.”
When you head over to MitsubishiUnpretentious.com you’ll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport. You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too.
Mitsubishi was spot-on with the person they chose as my most pretentious friend (not telling though!)…how did they do with your friends? And what do you think of the campaign? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.