Mitt Romney Wins the (Facebook Likes) Debate

Other than the extreme cases of one-on-one landslides, like John F. Kennedy Jr. vs. Richard Nixon, there is really no scientific method of determining the victor of a political debate, so why not use Facebook likes?

That was the approach taken by Likester, which analyzed Monday night’s debate between Republican presidential candidates by using Facebook like totals for respective candidates’ pages, as well as the number of likes added Monday night.

The winner of the debate, according to Likester: Massachusetts Gov. Mitt Romney, who leads the field with 955,748 likes (at the time of Likester’s post), adding 19,658 Monday.

Coming in second was Rep. Michele Bachmann (Minn.), who ranks No. 3 in likes, at 335,457, adding 9,232 Monday.

Third place, according to Likester, went to Rep. Ron Paul (Texas), who places second in overall likes, at 390,945, picking up 8,717 Monday.

Likester awarded fourth place to businessman Herman Cain, who tallied the fifth most overall likes, at 136,904, with 4,036 from Monday.

The No. 5 spot went to former Speaker of the House Newt Gingrich, whose 140,247 total Facebook likes were good for fourth on the list, and who added 2,888 Monday.

Former Minnesota Gov. Tim Pawlenty avoided the cellar, placing sixth, with his 100,627 total Facebook likes also good for sixth. He added 2,362 likes Monday.

And finishing seventh and last, according to Likester, was former Sen. Rick Santorum (Pa.), with just 21,067 total likes, also last, and only 679 added Monday.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!