Mobile a Key Strategy for Hearst Digital Media

Mobile Marketer spoke with Sophia Stuart, director of mobile at Hearst Digital Media about the publisher’s mobile strategy. So far, Hearst has mobile editions for nine magazines including Cosmopolitan, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Redbook, Seventeen and Cosmo Girl.

Stuart told Mobile Marketer that Hearst’s tagline for its mobile sites is “I had no idea my phone could do that,” because that’s what the publisher hears most often when it demo’s the mobile editions.

Hearst recently signed a deal with Sprint to make all nine mobile editions available on-deck and is talks with other carriers, Stuart said. In the coming year, the company’s goal for its mobile properties is to increase traffic and revenue, and to “make sure that the end-user experience is just exquisite in terms of design and in terms of the content they can really access,” she said.

You can read the complete interview here to learn more about Hearst’s mobile strategy.

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