Mobile Ad Deals Take Off

Presumably due to CTIA Wireless conference, there were lots of announcements about mobile ad deals this week. (We already reported on some of the largest ones here.)

MediaPost has a great analysis of the week’s news in this story. Despite the huge push, it’s still an uphill battle, as consumers (even young ones) are still ambivalent about things like whether or not they want MySpace on their phones.

And of course, in the end we don’t care about the ads; we care about what we can do with our phones. But it still pays to follow the industry and pay attention to what initiatives work (text messaging, probably broadcast TV), and which ones fall on their face (recycled TV clips, social networking attempts to date, poorly designed WAP pages, and anything where advertising becomes too intrusive).

Big Week For Mobile Ad Deal Announcements [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.