Mobile Content Tools Market to Top $8 Billion: Report

A new MediaPost article said that mobile content providers—including game developers, broadcasters, video production companies, music publishers, content aggregators, and wireless carriers—are expected to spend more than $8 billion on the tools needed to create, edit, manage, and load various forms of content onto mobile devices by the end of this year, according to new market research from The INSIGHT Research Corp.

Plenty of sophisticated, narrowly-focused technology is necessary to target content for cell phones. A prime example of this is Adobe Device Central, which is Adobe’s set of Web development tools that sizes up pages for use on dozens of known cell phone platforms, and even lets you preview content in simulated sunlight, in dark rooms, and on phones with different resolution screens and operating systems.

The study said that many of todays tools are device-specific like that one (although we’re giving the Adobe example, not the study). The report said that the market will soon shift from “discrete systems focusing on delivery of specific content using rudimentary content management integration to full-blown systems that are centered on reusable content suitable for multi-channel delivery.”

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