
Mobile data usage is finally catching on, despite its high costs: AT&T’s revenue from mobile data services rose 52% in the second-quarter compared to the year-earlier period, MediaPost reports, to $2.5 billion:
“The wireless giant said revenues from mobile Internet use had doubled and services such as e-mail, text-messaging and data access each had more than 50% growth.”
The report also said that 18% of AT&T’s contract customers had smartphones, up from 8% last year; the average revenue per user (ARPU) for these is roughly double the company average. Remember that AT&T is also the sole provider for a certain news-making cell phone as well.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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