Mobile app industry groups and privacy advocates are making headway on establishing a new set of mobile app guidelines that will give consumers more transperancy about what personal information is being taken from their phones and tablets and given to marketers.
USA Today has more: “The plan will likely provide a brief, easy-to-read snapshot of an app’s privacy policies, similar to nutrition labels on food packages. The snapshot would give consumers the bottom line on what information the software collects, such as physical location, surfing habits and personal contacts, and how that data might be used or shared with other companies.”
But even if the industry adopts these new guidelines, which appears likely, they won’t be required to do so. App developers would be encouraged by industry groups to adopt these best practices, but it’s up to them to implement these practices.