Forty-two percent of marketers currently use mobile marketing but that number is growing along with a greater need for in-house talent.
According to a survey by Ascend2, the greatest obstacle to successful mobile marketing is a lack of in-house knowledge. More than two-thirds of marketers are outsourcing at least part of their efforts as a result.
After limited in-house expertise, marketers believe budget constraints represent the biggest challenge to mobile marketing success (though a majority of marketers intend to increase mobile marketing spend this year).
Lack of effective strategy and adopting mobile practices are also seen as hurdles by 32 and 31 percent of marketers, respectively. Thirty percent of marketers believe measuring/ accountability is the greatest challenge.
*image source/credit: Ascend2 “Mobile Marketing Benchmark Summary Report”/eMarketer.com
*featured image credit: nolimitbuzz.net