The rise of advertising dollars being allocated to mobile channels is based on strong predictions that drive growth. Google and Facebook are responsible for a majority of mobile ad spend; both companies saw their combined mobile ad revenue increase by $6.92 billion in 2013.
Adknowledge contributor Brian Honigman put together a convenient list of power stats that will help marketers defend their current spending and present a case for an increased budget for mobile marketing.
Below is the short list; see the full post for details and takeaways.
- Spending on mobile advertising will grow substantially year-over-year across industries.
- Consumers are less likely to comparison shop when using a mobile app.
- More than half of consumer time spent on the Internet is on mobile devices.
- The growing intersection of mobile and the retail experience becomes a bigger priority.
- Mobile traffic will grow significantly in the next five years with no end in sight.
- Video will continue to represent a majority of activity occurring on mobile devices.
- Facebook mobile users continue to exceed Facebook desktop users.
- Redeeming mobile coupons is on the rise.
- Twitter was born on mobile and continues to offer opportunities for growth on these devices.
- A majority of mobile searches result in immediate action.