Mobile Music Key for Advertisers: OMMA Panel

Mozes_Connect.jpg

MediaPost reports that panelists participating in the “Re-Mix: Dialing up a Music Model” panel at the OMMA Mobile conference Thursday offered the following takeaway: in general, music brands find that “connecting with fans through cell phones and mobile campaigns can mean the difference between consumers getting lost or sticking around.”

An example from the panel: Citadel WKHX Atlanta, a country radio station, wanted to launch a contest to increase ratings, so they called on country singer Kellie Pickler. According to the report, the mobile campaign scored 4.3 million messages in seven days, causing the radio station’s online community to grow more than six times larger.

“The campaign shows a deep recognition to the connection with the audience has become more important,” said Dorrian Porter, CEO, Mozes, Palo Alto, Calif., at the panel. “It’s all about maintaining a relationship with the artist through mobile phones.”

The big disappointment so far? Geo-targeting, or location-based advertising via GPS chipsets or other means, has yet to make a dent in the mobile space.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!