Mobile Porn On the Rise

A new Juniper Research study, relayed by FierceMobileContent, forecasts the mobile adult content market will grow from $1.4 billion in 2006 to over $3.3 billion by 2011.

“Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV, etc. There is no reason why the mobile channel should not be equally profitable for adult content industry players,” said Juniper research director Bruce Gibson in a prepared statement, according to the article. He said that the mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences.

“Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and ‘softer’ end of the adult market–lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill, etc. Not the hardcore stuff,” Gibson said.

Forecast: Mobile adult content to $3.3B by 2011 [FierceMobileContent]

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