Purchases made from mobile devices represented 19.4% of all online retail sales in Q2 2013, up 28% from the same quarter in 2012. The majority of these mobile sales are coming from the iPad, according to IBM’s Retail Index. Here is more from the press release:
“Apple continues to dominate the mobile device experience, with the iPad generating more traffic than any other mobile device at close to 11 percent of retail traffic – a 60 percent increase over Q2 2012. The iPhone closely follows, generating 10.5 percent of traffic, with Android devices generating 7.1 percent.”
Mobile devices have become a mainstay in the retail shopping experience as consumers are using phones and tablets to read about product both at home and in stores. The research revealed that consumers using a mobile device to visit a retailer’s site reached 27 %, which was up more than 35% over the same period last year.