Mobile Search on the Rise

MediaPost reports that mobile search is gaining in popularity both here and in Western Europe, according to a new study from comScore M:Metrics. Some specifics, quoted from the report:

- Mobile search in the U.S. was up 68% in June compared to the year-earlier period and up 38% on average in Europe.

- 9.2% of subscribers overall used mobile search in the U.S. and 5.6% in Europe. (Specifically, the U.K. was tops, with 9.5% using mobile search.)

- Google is the top choice for browser-based searches, with a 60% share of mobile searchers in all countries measured by comScore M:Metrics.

- In the U.S., Google has a 63% share, followed by Yahoo, with 34.6%.

Note that those latter numbers are pretty impressive for Yahoo, which fell below 20% share on the desktop recently; that probably is indicative of Yahoo’s robust suite of mobile apps and carrier deck deals, which the portal began putting in place years ago.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.