Mobile commerce sales revenues are expected to reach $41.68 billion this year, according to a newly revised report from eMarketer.
The report expects that mobile shopping will make up 16% of e-commerce purchases this year, which is up one percentage point from the company’s previous prediction.
Here is more from the eMarketer blog:
The revision comes as data sets from multiple research sources showed mcommerce as a percent of retail ecommerce sales reached record highs earlier this year. In addition, large retailers, such as Best Buy and Home Depot, continue to invest heavily in smartphones and tablets, building out their mobile app and website offerings, and increasing spending on digital advertising in an effort to drive more conversions across devices and compete with companies with strong mobile infrastructure like Amazon and eBay.
According to the report, by 2017, mobile retail sales will be more than $100 billion.