Users 18- to 44-years-old spend 84 percent of their mobile time on social networks, and over half of Twitter and Facebook’s traffic comes directly from mobile.

As the mobile media ecosystem becomes increasingly more complicated, marketers and advertisers are paying careful attention to app tracking and measurement. Mobile solutions company Somo suggests marketers use specialist tools, work with transparent vendors and closely monitor performance.

Are you accurately tracking and engaging with your customers’ social behavior from discovery to conversion? Check out the following infographic to learn how social and mobile converge.

Social

Source: Somo