Mobile Video: Lots of Room for Growth

Speaking at the NAPTE Mobile++ conference in Las Vegas on Monday, M:Metrics senior analyst Mark Donovan told attendees that the mobile TV and video market “has been puttering along for several years,” having been “hampered with really poor quality,” RCRWireless News reports.

Donovan sees the potential for that to change thanks to greater availability and adoption of 3G networks. He told the audience that there’s still a huge US market of consumers who’ve never even seen someone else watching video on a mobile phone.

According to new figures from the mobile market research firm, only 9.2 million US mobile users watched some form of video on their phone in November, and that’s up 60% over the beginning of 2007.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.