Mobile Web Becoming a Necessity

Still consider a cell phone with Internet access and a data plan a luxury? Well, according to a survey Nielsen conducted on behalf of Tellabs, more and more consumers are starting to consider it a necessary part of life.

The survey found that roughly 71% of consumers in the US expect to use a mobile data service on a daily basis, says a MediaPost report on the study. Also, 48% of current mobile Web users expect to increase their usage over the next 12 months, and 55% expect to grow their use of mobile data services over the next two years. Out of those who have yet to surf the mobile Web, 29% plan to start within the next year.

It’s not all fun and games, either. Actually, the results show that 61% of mobile data consumers use the device for e-mail, 56% for MMS and 71% access the Internet.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.