Twenty-three percent of total website visits in December 2012 came from mobile devices, according to new statistics published by PR and digital marketing agency Walker Sands. According to the report, mobile device traffic increased 84 percent from December 2011 to December 2012. In addition, mobile traffic increased from 6 percent of all web traffic in January 2011 to 23 percent in December 2012.
Apple devices dominate mobile traffic, as 52 percent of all mobile traffic came from iOS devices last year. Android devices command 43 percent of mobile traffic, which was down from 46 percent in 2011. The iPhone represented 35 percent of mobile traffic in 2012, up from 31 percent in 2011. iPads (including Minis) are the source of 17 percent of mobile traffic, up from 16 percent in 2011. Blackberry garnered two percent of mobile traffic last year, down from four percent in 2011.
“The main takeaway is that businesses must be conscious that there are now four possible screen sizes from which users will view their site – desktops, full tablets, smaller tablets and smartphones,” stated John Fairley, director of web services and social media at Walker Sands. “A site design that renders correctly on each device is crucial for success in developing a mobile presence.”