Mojiva Expands Beyond Self-Serve with Premium Ad Network

Mobile advertising solutions provider Mojiva has launched a premium ad network that lets mobile marketers reach their target audience on such mobile sites as local NBC sites, the Star Tribune, iSports and HotStop.

The premium alternative to Mojiva’s self-serve network provides “exceptional targeting” that lets advertisers target consumers by location, carrier, device type, time of day, keywords, content and other specs. Premium advertisers can also take advantage of flexible creative tools that let them build professional-quality mobile landing pages, text ads and banner ads in a variety of sizes and formats.

Additionally, the Mojiva Premium Network gives marketers real-time performance data on all aspects of their campaign.

“While the top advertisers and agencies have told us they think Mojiva’s platform is excellent in its advanced targeting, reporting and simplicity, some were looking for the comfort that comes in seeing their advertising appear within well-known publisher content,” said Mojiva CEO Dave Dwozdz. “Ironically, this same simplicity has been a real benefit to some of the premium publishers, as they try to leverage their content via increased ad sales.”

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