More on MySpace Music

It turns out that a number of big advertisers jumped on board for the launch of MySpace Music, the highly anticipated Apple iTunes Store competitor. MediaPost reports that the service’s four premiere launch sponsors include McDonald’s, Toyota, State Farm and Sony Pictures, and it also has a tie-in with Amazon’s MP3 Store engine for buying individual tracks and albums.

“MySpace has a good track record in building a platform for indie artists, and delivers the audiences,” JupiterResearch analyst David Card said in a blog post this week. “And MySpace has already proven itself as a leading online site for music info, discovery, and listening… [but it isn't] quite as rich an offering as Rhapsody or Napster (yet?) though it may appeal to aficionado audiences as well as younger fans.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.