Interactive advertising have been common on desktop and smartphones, but what about print? This January, we will see just that in Wired Magazine, in the form of a Moto X print ad from Motorola.

The phone’s interactive ad is a novelty color changing design powered with tiny wires and an equally tiny battery. Pushing on the buttons below the phone will automatically change the color of the Moto X smartphone. It’s a clever way to get people excited about print and magazines.