NBC News’ MSNBC Digital Network and TODAYshow.com reported strong showings in January in terms of video streaming.
The MSNBC Digital Network tallied 161.7 million total online video streams for the month, fueled by the shootings in Arizona, flooding in Australia, mudslides in Brazil, President Barack Obama‘s State of the Union address, and the political turmoil in Egypt. The January figure topped the previous record from June 2009, which featured coverage of the death of Michael Jackson, by 6 percent.
And the Web site for NBC’s morning stalwart, Today, set a new site record with 63.1 million streams in January, surpassing the old mark of 58 million, which was set in August 2010. Former homeless radio announcer Ted Williams, a woman who had been kidnapped more than 23 years ago, the upcoming royal wedding, the winter weather, and the Arizona shootings were strong factors.