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MSNBC, GetGlue Strike Partnership

GetGlue has added its first TV news network to its lineup of partners. The company is partnering with MSNBC to offer its signature stickers for users that “check in” to MSNBC programs “The Last Word with Lawrence O’Donnell” and “The Rachel Maddow Show.”

GetGlue is similar to the hot location-based startup Foursquare, but it allows users to check in to TV shows, movies, books and other forms of media. It also offers stickers, like Foursquare’s badges… and sends users physical versions of the stickers they have earned.

The idea is to build loyalty to shows, but it has the added bonus of encouraging live tune-in. For a new program such as “The Last Word,” all buzz is good buzz, and building a loyal audience is a necessary first step.

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