Hi WebNewser readers - we're now a part of mediabistro's SocialTimes.com, bringing you breaking news, guides & tips from the Web world.

MSNBC, GetGlue Strike Partnership

GetGlue has added its first TV news network to its lineup of partners. The company is partnering with MSNBC to offer its signature stickers for users that “check in” to MSNBC programs “The Last Word with Lawrence O’Donnell” and “The Rachel Maddow Show.”

GetGlue is similar to the hot location-based startup Foursquare, but it allows users to check in to TV shows, movies, books and other forms of media. It also offers stickers, like Foursquare’s badges… and sends users physical versions of the stickers they have earned.

The idea is to build loyalty to shows, but it has the added bonus of encouraging live tune-in. For a new program such as “The Last Word,” all buzz is good buzz, and building a loyal audience is a necessary first step.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!