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MSNBC Readying iPad App

ipad_rgb.jpg Well this is interesting. According to Peter Kafka at All Things D, MSNBC is readying an iPad app based on one of its programs. While the network is being coy about which show it will be, Rachel Maddow is the likely candidate.

Kafka raises an interesting point, specifically that the network could be raising some eyebrows at the MSOs that carry the network. MSNBC, like most cable channels, makes a significant portion of its revenue from cable subscription fees.

Mark Marvel, who runs video advertising sales for MSNBC.com, mostly dismissed that concern:

“I wouldn’t be surprised if we hear some pushback from them”, he said. “[But] the fact is that this is going to be testing a new market.”

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