MTV At 25: Still Relevant?

mtv.jpg The International Herald Tribune has an analysis of what could arguably be called the original new media station.

The fact that MTV doesn’t show videos much anymore is one of the oldest jokes in the cable TV industry. But as media columnist David Carr points out, they’ve also built quite a successful following as a reality show and lifestyle-programming pioneer. Yet the question remains: is MTV still relevant in a world of YouTube, cell phones that play video, and on-demand television?

Obviously, MTV thinks so. In the article, MTV President Christina Norman suggests that “there [are] few media brands better-suited to coming up with content for cellphones,” and she added that “the virtual communities around shows like Laguna Beach have created opportunities for both viewers and advertisers.”

Do They Still Want Their MTV? A Changing Format (via IHT)

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!