MTV Looks to Expand Mobile Social Network

MTV Networks is eyeing an expansion of its myMTV mobile video social network to other countries beyond Japan, said Mika Salmi, MTV’s president for global digital media, according to a Reuters report:

“While media companies such as MTV are looking to win new audiences among cell phone users, mobile phone providers are banking on advanced services like mobile video and music to maintain growth even as voice call prices fall,” the article said.

This comes after earlier mobile efforts this year from the venerable music cable channel, including a partnership with Cisco on Mobile, a new mobile music service, and a separate Latino mobile channel.

MTV eyeing expanding myMTV beyond Japan [Reuters]

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