MTV Plans To Flood the Web

In an article that sounds more than a little like a stunt from The Onion, Reuters is reporting that MTV plans to launch “thousands” of new Web sites in a move that will let viewers “watch, contribute, and even re-edit” its television programming.

“[MTV] aims to build Web sites related to every personality and aspect of its shows, hoping to catch viewers wherever they happen to be on the Internet and on mobile phones,” MTV Networks digital president Mika Salmi said in an interview.

Not only could this be confusing for viewers, but it would also mean you’d have to key in different URLs on your phone for every single show you were interested in. That doesn’t sound like a recipe for success to us, but we’ll of course keep an eye on these developments.

MTV Networks embraces Web chaos to regain viewers [Reuters]

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