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MTV to Release New TV Show Series Via App First

waittilnextyearMTV has released the entire first season of a new series exclusively on its app. The new show is called “Wait ‘Til Next Year,” and all 12 episodes of the new “docu-drama” are available via the MTV app.

The show doesn’t air for another week. The television premiere is Friday, November 1 at 8pm ET. The show is about the world of high school football through the eyes of the players, cheerleaders, coaches and parents.

The move comes as mobile use is on the upward trajectory  at MTV. According to MTV, their app saw an 82 percent increase in installs week over week, when the network launched a Twitter promotion called “Miley: The Movement.” Users were encouraged to tweet #UnlockMiley in order to access two new clips from a documentary.

 

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