MTV Video Music Awards Boost Twitter, MTV.com

VMATweetTracker.jpgVideo blogger iJustine used a Twitter Visualization tool on-air during MTV’s telecast of the Video Music Awards preshow Sunday night, and the cable network, social-media-monitoring firm Radian6 and design agency Stamen said they tracked more than 1.3 million VMA-related tweets through the end of the event and more than 2 million as of midday Monday.

Fans can use the VMA Tweet Tracker to browse through the entire night and see trends and even individual tweets.

Twitter director of media partnerships Chloe Sladden said the social-networking service experienced three times the average volume of tweets during the VMAs.

As for MTV.com, the site drew 2.7 million unique visitors Sunday and 5.5 million Monday, with the latter-day total reflecting the controversy over Kanye West interrupting Taylor Swift‘s acceptance speech. The network said 17.9 million video streams were watched Monday.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!