MTV Networks and NBC Universal have both signed new deals with SinglePoint. The agreements both call for the networks to use SinglePoint’s SingleBrand Ad Marketplace for SMS campaigns.
SinglePoint will make mobile messaging inventory from the companies’ various properties available through the SingleBrand Ad Marketplace where advertisers can peruse the inventory, buy ad space, submit the ads and monitor their campaigns. SinglePoint will also manage the networks’ text-message campaigns for such things as mobile voting, sweepstakes, contest entries, breaking news alerts and content delivery.
NBC Universal networks using the SinglePoint solution include NBC, USA, Sci Fi, Bravo, MSNBC, CNBC, Telemundo, NBC News and NBC Sports, plus Universal Studios and Universal Studios theme parks. MTV will run campaigns on CMT, Comedy Central, MTV, MTV Tr3s and VH1.