MyScreen Demo’ing Ads on Android in Barcelona

myscreen_rolex.jpgMyScreen Mobile plans to unveil a version of its mobile ad solution for the Android platform at next week’s Mobile World Congress in Barcelona.

With MyScreen, mobile subscribers who agree to receive targeted contextual full-screen ads on their phone are hooked into a rewards program that includes such perks as subsidized mobile services.

Consumers who opt-in will see the ads on the phone’s screen at the end of a call. What they receive for accepting the ads is determined by the service provider.

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