MySpace Downloads on BlackBerry Highlight RIM’s New Consumer Focus

Once thought of as a one-trick pony for corporate e-mail access, BlackBerry has quickly becoming a blended (business/personal) and consumer-oriented device. Nowhere is there a more compelling proof point than today’s news that RIM has shattered all download records with the MySpace application. In just a week, the MySpace app has been downloaded 400,000 times and users have sent/received more than 15 million messages.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.