Myspace, Google Announce Multiyear Extension

Google will continue to power search and search advertising on Myspace, and the search giant will add display-advertising services, under terms of a multiyear extension between the two companies, announced Thursday.

Google will provide Web search, search advertising, and full display-ad solutions, including participation in the Google Display Network and DoubleClick Ad Exchange.

GoogleLogo.jpgMyspace chief revenue officer Nada Stirratt said:

We’re thrilled about renewing our partnership with Google. Their best-in class technology will continue to provide our consumers with a robust search experience. We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory.

Google vice president of global media and platforms Henrique de Castro added:

We’re excited to deepen our partnership with one of the largest social Web properties in the world, Myspace. We’re pleased that our technology will benefit Myspace’s users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!