MySpace Overtakes Yahoo in Ad Impressions

MySpace_TV.jpg

Reuters is reporting that Yahoo has lost the top spot of the U.S. market for overall online display advertising to MySpace and its parent company News Corp’s Fox Interactive Media and MySpace, according to new industry data:

“Fox Interactive’s collection of sites, led by MySpace, drew 56.8 million advertising views in June, compared with Yahoo’s group of sites which had 53.1 million, according to data from Web audience measurement firm comScore this week.”

However, all is not great for MySpace, which the article said is having trouble drawing the same kinds of rates for advertising that Yahoo does. “Social media gets all these ad impressions but not necessarily get the dollars,” said Colin Gillis, analyst at Canaccord Adams, in the report. “MySpace’s cost per thousand (CPM) page views are significantly lower than that of Yahoo.”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!