MySpace Still Leads U.S. Social Networking

Facebook may be the number one social networking service in the world now, but that still doesn’t apply to the U.S. Here, News Corp’s MySpace continues to extend its lead.

Silicon Alley Insider reports that MySpace attracted 75 million U.S. unique visitors in July, according to comScore, which is 2.5 million more than in June. Facebook picked up 39 million visitors in July, up 1.7 million from June. “That means MySpace is almost twice Facebook’s size in the U.S. And it grew by 800,000 more unique visitors than Facebook last month—almost 50% more,” the report said.

MySpace and Facebook are about even in mobile initiatives, though. MySpace and Facebook both have plenty of mobile tie-ins via the carriers and platform-specific WAP pages. MySpace had an early Helio tie-in that’s now useless. Facebook has a dedicated native BlackBerry app (which I reviewed for PC Magazine—it’s quite good). Pick your poison, basically.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.