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MySpace Taps Sean Percival as Director of Content Socialization

MySpaceSeanPercival.jpgSean Percival joined MySpace as director of content socialization, where he will team up with the social-networking site’s editorial and content teams to increase visibility and traffic and develop new ways to leverage social-media activities, senior vice president of marketing, entertainment and content Angela Courtin announced on the MySpace Blog.

Percival, one of the first 3,000 MySpace users, had most recently been with Tsavo Media, and he has also worked with Mahalo and Docstoc and started the lalawag blog.

From Courtin’s post:

As someone who has immersed himself in social media since its inception, Sean is an ideal fit for this role. His passion and expertise lies at the intersection of content and social media, and he has previously performed content related roles at Tsavo Media and Mahalo. Sean also has an extensive history with MySpace—an early adopter, he was one of the first 3,000 users to set up a profile, and one of the original proponents of social-media marketing. He spent the early days of the social-media boom helping brands and personalities maximize their exposure on MySpace, eventually sharing this knowledge and experience in his book MySpace Marketing: Creating a Social Network to Boom Your Business (QUE Publishing).

Ultimately, what excites us most about Sean is his infectious ability to develop smart, creative ways to socialize content on the Web. His passion and experience gives him a deep understanding of a new wave of technology-driven content distribution. We’re betting that his energy, enthusiasm and deep knowledge of social media will help drive the next phase of innovation at MySpace.


And Percival posted on his blog:

Some of you may not know, but I actually have a pretty long history with MySpace. When the service launched, I was actually one of the first 3,000 users to set up a profile. I can really remember the atmosphere back then, the almost feeding-like frenzy so many of us went through. Of course, the concept of social networking and building online friends was somewhat new, but it was clear that these platforms represented the future of communication and content distribution.

It was also pretty clear to me that platforms like MySpace represented the future of online marketing, both for big brands and the scrappy upstarts. Almost right away, I started helping companies market themselves in this new social landscape. Today that’s pretty standard stuff, and it’s usually called social-media marketing, or SMO. I have some great memories of helping those first brands and personalities launch profiles and build their own social network. I went on to share my experience and techniques in the book MySpace Marketing by QUE Publishing.

Of course, a lot has changed between then and now. The social-networking space has evolved so much that it’s not even really called social networking anymore. Instead, it has become more distributed, with people moving through a myriad of new services like microblogging and geo-location apps. Yet despite everything that is new and shiny today, MySpace still remains a huge force in the online social space. With this new role, I’ll help influence the product internally, but more important, I’ll also help empower the millions of MySpace users to find and share our best content.

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