MySpace’s New Online Music Model

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CNNMoney.com reports that MySpace Music, scheduled to launch in September, promises to be the most significant rollout of a digital-music service since Apple’s iTunes.

They have reason to be enthusiastic, at least in terms of the scope of MySpace’s latest offering. Remember, MySpace began life as a social networking service for musicians, and had plenty of tools to help them share music and spread the word about their bands.

The new site will enable MySpace users to listen to any song from the catalogs of the three music giants free, the article said. “There will be on-screen ads along with that music, but yes, it will be free. And that includes U2 and Jay-Z-and Christina Aguilera, Kid Rock, and rap superstar T.I.,” due to the linkup with three of the four major labels.

The idea is that there will be a one-click link to iTunes or Windows Media Player, via Amazon-backed technology, to buy the song the person is currently listening to. That’s the real innovation. The comparisons to MTV (as in “this generation’s MTV”) may be a little premature, but we’ll soon see how well it does.

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