Myxer Hits 10 Million User Milestone

Myxer, the mobile community and content delivery site, announced that they’ve reached several milestones: they’ve surpassed a rather impressive 10 million users, as well as 20 million downloads per month and nearly 150 million mobile downloads since their launch.

The company also announced in a statement that they’ve rounded up McDonalds, the U.S. Army, ABC Family, NBC, and Friendly’s as clients for delivering mobile content and ad campaigns across the Web and on cell phones.

In a phone call, Myxer CEO Myk Willis told us that the company’s goal since its inception in 2005 was to make it as easy as possible to get stuff onto your phone, despite the fact that there are 800 to 1,000 devices out there. The company originally started as a mobile promotion tool for indie bands; they courted about 20,000 to 30,000 of them, offering ringtones, text message groups, and more, before branching out to general mobile content delivery.

“We built a platform that makes it easy to take a piece of media—audio, video, games, and so on—from anywhere on the Web, point it to a device, and then get it to the device without [the user] knowing about format conversion,” Willis said.

Now the company is working on extending that to media companies and wireless carriers by evangelizing ad share models. It’s interesting to us, since they’ve managed to cut through a lot of the noise out there in the mobile content space, without being hidden or buried below carrier decks.

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