Nabbit Makes Dollhouse Interactive

Jump Technologies has hooked up with Fox to create an interactive mobile channel around the network’s new series, Dollhouse, which debuts on February 13.

dollhouse.jpgDollhouse Interactive is a new channel within Jump’s Nabbit service that lets mobile users “Nabb” content that interests them with the press of a button.

For the premiere episode, Nabbit users can access the interactive Dollhouse channel to answer a trivia question related to the episode. Viewers who answer correctly will have the chance to win an autographed wardrobe item.

Users who want to make sure they don’t miss the episode can set up a text alert within Nabbit by texting “Dollhouse” to 878787 to receive a reminder on Friday afternoon.

Dollhouse, the latest offering from Buffy the Vampire Slayer creator Joss Whedon and starring Eliza Dushku, marks Nabbit’s first interactive television deal. Prior to this, it focused on interactive radio.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!