The National Book Foundation, sponsor of the National Book Awards, has just opened applications for its second “Innovations in Reading” Prize. The Foundation nbf.pngwill award prizes of $2,500 to individuals or organizations that have, according to the Foundation, “developed innovative means of creating and sustaining a lifelong love of reading.” And this year, the Foundation is specifically seeking applicants who are using digital technology.

Here is more from the Foundation’s program director Leslie Shipman: “We hope to extend our reach this year beyond grassroots approaches into the educational and technology communities, perhaps to someone who has developed a great iPhone or Open Source application that encourages reading in ways we haven’t yet imagined.”

So, if you’re working on something cool that encourages reads and could use $2,500, throw your hat in the ring. The online application can be found on the Foundation’s Website. Applications are due 2/17/10.