NBA.com Sets Record During All Star Game

NBA Digital announced record-setting numbers for their NBA All-Star 2009 multi-platform coverage. Seven million fans watched coverage online and via mobile devices from Fri, Feb. 13 through Mon., Feb. 16. NBA.com’s NBA All-Star Scene section drew 1.4 million video streams of more than 400 videos.

ASScene_2.19.bmp“The unprecedented success of NBA All-Star Scene shows how TV, the Internet and Wireless can be coordinated into a highly-engaging, multi-platform experience for fans and demonstrates the strength of the NBA Digital assets,” said Bryan Perez, SVP/GM of NBA Digital in a press release.

Turner Sports is also crowing about its ratings for the All Star game on TNT Sunday night. 6.55 million viewers watched, up 26% over last year’s game. It was the most-watched All Star match-up in the 24-year history of the game.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!