NBC is promoting the return of Chuck to the network Jan. 10 and 11 by launching social game Mission: Chuck Me Out, which debuted Thursday and will run through March 8.
Users sign up via their existing Facebook, MySpace and Twitter logins and receive points for taking various Chuck-based actions within those social networks—joining the Chuck Facebook Fan Page, mentioning the series on Twitter accounts, getting friends to click on a link to watch full episodes of Chuck on NBC.com—and the grand-prize winner will have a photo of themselves featured in an upcoming episode as part of a Chuck “flash,” as well as receiving additional prizes.
NBC Entertainment Marketing president Adam Stotsky said:
The fans of Chuck have been incredibly passionate and supportive of the show. We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives.