Credit cards and supermarkets have been offering rewards programs to their customers for years, but television networks? Not so much. NBC is looking to change that. Ties to its upfront presentation, NBC is unveiling a new program “Fan It” which will reward users for liking their shows on Facebook and talking about them on Twitter.
Here is how it will work: starting May 17 users can go to NBC.com/Fanit and log in with the Facebook, Twitter, MySpace, FourSquare or MyNBC accounts. After that, all they have to do is “Like”a show on Facebook, watch a video on NBC.com or talk about a program on the social networking sites, and they will earn points as their friends click through.
The points will be redeemable for merchandise an virtual goods (think FourSquare badges) as well as early looks at new and returning shows.
In other words, if you “Like” comedy Community on Facebook, or talk about it on Twitter, you can earn the right to watch a new episode before anyone else, or maybe some swag.
“What better way to spread the word about our shows then with the help of our loyal fans,” said NBC president of entertainment marketing Adam Stotsky. “This innovative program creates a win-win opportunity – providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media.”
“This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants,” said NBC president of digital Vivi Zigler. “‘Fan It’ is a natural extension that will keep users engaged with their favorite shows even when they’re not on television.”
Will it work? Too soon to tell, but rewarding users for spreading the word about their programs is a very new media-savvy move to make for the broadcaster.