NBC News continues to experiment with new media, and its latest effort is a webcast for “NBC Nightly News.” Called “Nightly News Now,” the one to two minute long program recaps the day’s news in a format designed for mobile devices.
For the moment “Nightly News Now” is being tested out on the weekends, with Lester Holt anchoring. The plan is to monitor the response to the webcast, with the possibility of expanding it down the line.
“Nightly News Now” is similar to a webcast for NBC’s “Today” called “Today In 2 Minutes.”
With more and more consumers viewing content on the web and on mobile devices, it makes sense for media companies to expand their existing brands to new platforms.
While NBC News has long been creating original webcasts for its site and for mobile phone users, taking its most well-known programs and reworking them for different screens is still an unusual move for a legacy media company to make.
Both webcasts are ad-supported on their respective pages on MSNBC, though they do not have dedicated sponsors.
Check out the first episode of “Nightly News Now” after the jump.