LifeGoesStrong.jpgLife Goes Strong for iVillage unit NBC Digital Networks and Procter & Gamble Productions, as the two companies announced the launch of a network of Web sites aimed at baby boomers and charter-sponsored by Duracell.

The network launched with three sites — Family Goes Strong, Style Goes Strong, and Tech Goes Strong — with more categories set to roll out over the next few months.

The Life Goes Strong sites include daily articles, blogs, question-and-answer items with experts, photo and video galleries, how-tos, quizzes, and polls, and contributors include: Barbara Kantrowitz, contributing editor at Newsweek and co-author of The Menopause Book; Susan Kuchinskas, author of The Chemistry of Connection: How the Oxytocin Response Can Help You Find Trust, Intimacy, and Love; Sean Gallagher, contributor to media outlets including InformationWeek,, and; former model and actress Gerit Quealy, who has contributed to The New York Times‘ Style section; and Cynthia Nellis, former professional fashion buyer, writer for Women’s Fashion, and style columnist for The Dallas Morning News.

NBC Digital Networks vice president Devin Johnson said:

Knowing that more than one-third of all Internet users are adults between 45 and 64 years old, we saw an opportunity to work with Procter & Gamble to create a site network that can actively fuel this age group. With expert content that ranges from care-giving for both kids and older parents to fashion trend “don’ts” to a look at apps for grown-ups, we’re confident that Life Goes Strong will deliver on its promise to celebrate the interests of mid-lifers.

And P&G director of branded entertainment Rich DelCore added:

Marking another major step in our companies’ ongoing partnership, the launch of Life Goes Strong builds upon our online successes with and Our unique collaboration has enabled brand marketers within P&G and beyond to engage with consumers around their interest areas and passion points. With this property in particular, we’re enabling advertisers and brands to reach a powerful demographic with an annual spending power of $1 trillion.