Facebook CEO Mark Zuckerberg appeared on the “Today” show this morning with the news that the social network had surpassed one billion users.

Matt Lauer’s response?  ”If a company has a billion customers, how can they not be killing it making money?”

Replied Zuckerberg, “Well, it depends on your definition of ‘killing it.’”

Facebook had also spread the word about its latest user count in a newsroom post dated October 4, along with other statistics that were attached in a Word document.

Since launching in February 2009, Facebook has seen:

  • 1.13 trillion likes
  • 140.3 billion friend connections
  • 219 billion photos uploaded (not including deleted photos – with deleted photos, that number is estimated to be 265 billion)
  • 17 billion check-ins and other location-tagged posts
  • 62.6 million songs played 22 billion times (the equivalent of 210,000 years of music)
As for their users:
  • 600 million are mobile users
  • The median age is about 22 years old
  • The top five countries are now, in alphabetical order, Brazil, India, Indonesia, Mexico, and the United States

Although the company’s second-quarter revenues beat expectations at $1.18 billion, Facebook stock dropped after a disappointing quarter for Zynga, from which Facebook derives a portion of its revenue.

In this video, courtesy of TODAY.com, Zuckerberg outlines his strategy for the future.

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Photo by Annette Shaff / Shutterstock.com

Also read: Friends of Friends: Inside the Advertising World of Facebook